Overview
RunReady sells digital products online. This policy explains who we are, what information we collect, why we collect it, how long we keep it, and your rights. We collect what we need to deliver your purchase, operate our site, measure advertising performance, and respond to you.
Who we are
The data controller for personal information collected through RunReady is RunReady and its operators. For privacy enquiries, contact landed.support@gmail.com.
Information we collect
- Contact details — such as your email address when you buy a product or contact us.
- Order information — such as purchase date, product purchased, amount paid, and payment confirmation references.
- Payment information — processed securely by Stripe. We do not store your full card details.
- Communications — messages you send us, including support and refund requests.
- Usage and device data — such as browser type, device, IP address, pages visited, and approximate location derived from IP, collected automatically when you use our site.
- Advertising attribution data — such as Meta click IDs (
fbclid), browser identifiers (_fbp/_fbc), and UTM campaign parameters when you arrive from an ad.
How we use your information
- To process orders and deliver digital products.
- To send purchase confirmations and respond to support requests.
- To prevent fraud, abuse, and chargeback misuse.
- To measure and improve advertising (including Meta/Facebook ads) so we can show relevant ads and understand which campaigns lead to purchases.
- To comply with legal, tax, and accounting obligations.
- To improve our website and protect our business.
We do not sell your personal information. We may share limited data with advertising partners (such as Meta) to measure conversions and optimise ads, as described below.
Legal bases for processing
Where UK or EU data protection law applies, we process personal data on the following bases:
- Contract — to fulfil your purchase and provide the product you bought.
- Legitimate interests — to operate our business, improve our site, prevent fraud, and defend legal claims, where those interests are not overridden by your rights.
- Legal obligation — where we must retain or disclose information to comply with law.
- Consent — where required, such as for optional marketing emails and for non-essential cookies / Meta Pixel advertising measurement. You may withdraw consent at any time via the cookie banner choice (clear site data / choose Essential only) or by contacting us.
Third parties
We use trusted service providers to operate our business, including:
- Stripe — payments and receipts.
- Email delivery providers — purchase confirmation and optional marketing emails you opt into.
- Hosting / infrastructure providers — to serve the website.
- Meta Platforms (Facebook/Instagram) — Meta Pixel and Conversions API to measure ad performance and optimise campaigns. Meta may receive hashed email addresses, event data (e.g. PageView, Lead, InitiateCheckout, Purchase), IP address, user agent, and ad click identifiers.
These providers only receive the information needed to perform their services. We may also disclose information if required by law, court order, or to protect our rights, users, or the public.
Meta’s processing is also governed by Meta’s own policies. You can manage Meta ad preferences in your Meta account settings.
International transfers
Some service providers (including Meta and payment/email providers) may process data outside the UK or EEA. Where this occurs, we take appropriate safeguards such as standard contractual clauses or equivalent protections required by applicable law.
Cookies and similar technologies
We use:
- Essential cookies / storage — required for checkout, session management, consent preferences, and basic site functionality.
- Advertising / measurement cookies — Meta Pixel cookies and related identifiers, used only if you accept marketing cookies via our banner. These help us measure ads and attribute purchases.
You can choose Accept or Essential only on the banner. Changing your mind: clear this site’s cookies/local storage in your browser, then reload and choose again.
Data retention
We keep order and contact records for as long as needed to fulfil purchases, handle refunds, meet legal and tax obligations, prevent fraud, and resolve disputes. Advertising event logs are retained according to our providers’ retention settings and our legitimate need to measure campaigns. When data is no longer needed, we delete or anonymise it.
Your rights
Depending on where you live, you may have the right to:
- Access a copy of your personal data.
- Correct inaccurate data.
- Request deletion in certain circumstances.
- Restrict or object to certain processing.
- Data portability, where applicable.
- Withdraw consent where processing is based on consent.
- Lodge a complaint with a supervisory authority, such as the UK Information Commissioner's Office (ICO).
To exercise your rights, email landed.support@gmail.com. We may need to verify your identity before responding.
Security
We use reasonable technical and organisational measures to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Children
Our products are not directed at children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal data, contact us and we will delete it.
Changes
We may update this policy from time to time. The date at the top of this page shows when it was last revised. Material changes will be posted on this page.
Contact
Questions about privacy? Email landed.support@gmail.com.